Each profile represents one FB Page + IG Profile combo. You can create multiple profiles that share the same Ad Account.
Automatically get access to your Ad Accounts, Pages, and Instagram
How you'll identify this FB Page + IG Profile combo
Full name shown in lists and dashboards
Short label used in audience names (optional)
Where audiences will be created. Can be shared across profiles.
Found in Business Settings → Ad Accounts
For FB video views and page engagement audiences
Page name is auto-filled when you test the connection
For IG video views and profile engagement audiences
Username is auto-filled when you test the connection
Your Meta API access token with ads_management permission